About
I don't make content.
I build retention engines.
Addy is a video content creator focused on the crypto and Web3 space. The niche demands clarity, speed, and credibility — and the content has to earn every second of watch-time it gets.
Over the past few years I've worked with projects ranging from early-stage protocols to established DeFi platforms, helping them communicate faster, retain more viewers, and grow real audiences — not just vanity numbers.
Work with me
The approach
01
Hook first
The first 2 seconds decide everything. I obsess over openers until they're impossible to scroll past.
02
Retention by design
Pacing, cuts, and information flow are engineered to keep watch-time high — not just on the first watch, but every rewatch.
03
Numbers, not vibes
Every video gets reviewed against retention data. What the analytics show shapes what I do on the next one.
Specialisations
- —High-retention short-form (TikTok, Reels, Shorts)
- —Long-form YouTube content
- —Crypto & Web3 explainers
- —Protocol and product launches
- —Community-growth series
What I'm not
- —A generic video editor who'll take any niche
- —Someone who posts without looking at the data
- —A "post more content" advisor
- —Available for unlimited revision rounds
- —Cheap — good retention work has a premium